Initially trained as a mechanical engineer, I spent 20 years in a non-IT industry. I then started developing some open source web projects, mostly centered around SEO, including several Joomla! extensions. This was a hobby in 2006, but 3 years later, and to this date, it became my full time job. I run Weeblr, a small company handling development and support for our open source CMS plugins.
Our main Joomla! extensions are sh404SEF, the veteran SEO extension and wbAMP, the first AMP plugin for Joomla.
A large part of my days is spent tracking every bit of SEO and marketing information available, experiment with it to decide what should and should not make it into our extensions.
I am presenting
How to improve Search Engine Optimization (SEO) engineering for your small to medium website, given the multifaceted changing nature of SEO.