When we started creating social networking integration products (in 2009!), everyone wanted to create their own "Facebook of xyz". The goal was to lure users from Facebook to their own walled garden where they would never leave. The social networks have constantly evolved since then and, while many of them are evil, horrible places, if you're building a website, you absolutely need to learn how to co-exist with and make use of them to grow your audience.
In this session, learn about the different options you can use to harness the mass appeal of social networks to your advantage. Through tools like social network authentication, social proof (Like buttons, Pages), events, automatic content posting and more, you can make your 1-man show seem a lot bigger than it is.
Nothing is easy and social networks do everything they can to keep their users on-site, but if you have the time, patience and luck, you can build your site up... and social networks can help.
- This session is not technical
- This is meant to be a high-level overview of different integration points you can use with social networks.
- This will not deep-dive on how to set every integration point up either on the Joomla side or the social networking side.
- We do make a social networking product for Joomla, JFBConnect, which has some of the features that will be covered. However, this is not meant to be a product demonstration, sales-pitch or how-to session for our product.